IDC4U2 – Management Sports and Event Planning
1 credit, University, Prerequisite: Any University preparation course or University/College preparation course.
This course combines the expectations for the Interdisciplinary Studies, Grade 12 University with selected expectations from the following courses: Grade 11, Marketing: Goods, Services, Events (BMI3C), Grade 12, Analysing Current Economic Issues (CIA4U), Grade 12, Canadian and International Law (CLN4U), Grade 12, Financial Accounting Principles (BAT4M) and Grade 12, Healthy Active Living (PPL4O). All course descriptions can be found in the Ottawa Catholic School Board Course Selection Guide. This course explores the important role that sports and entertainment play in our modern economy. Using diverse resources and research methods, students will analyze the depiction of sports and entertainment in a variety of media. Students will obtain an understanding of business fundamentals and how to apply these fundamentals to sport and entertainment. This course will cover the following topics: marketing essentials, marketing sports, products/services unique to sports marketing, sports media, stadium design, sales, visual merchandising, marketing entertainment, legal issues for sports and entertainment and others.